PRWeek Echoes our Earlier Sentiments on Niche Social Networks
PRWeek just posted a story about our client Sermo’s deal with Pfizer, and how it might impact the model for the social network business. Author Marc Longpre also has some interesting thoughts around...
View ArticlePersuasive Picks for the Week of 08/24/09
Twenty-One Top Twitter Tips… from Forbes Still not convinced of the business value of Twitter? Forbes understands your concern and did some research for you – canvassing scads of businesses and pricey...
View ArticlePersuasive Picks for the week of 05/31/10
Will people stop buying Coca Cola? Maybe not, but Eric Bovim writes in PRWeek that Food and Beverage Companies Face a PR Challenge – facing a plethora of new programs focused on healthier food options....
View Article5 Elements of an Effective Press Release
“The shorter and the plainer the better.” –Beatrix Potter “Brevity is the soul of wit.” – Shakespeare Minute by minute, a dizzying amount of data is created in this content-driven world. (Don’t believe...
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